is our new
global brand slogan, which represents
the commitment of all the employees,
from R&D and manufacturing to marketing
and services, to supplying products and
services based on valuable ideas which
can enrich people's lives and advance
the society.
"Panasonic ideas for life" was born from
the philosophy of
founder Konosuke Matsushita.
He
believed that true success begins with
an idea that adds real value to people's
daily life.
The concept of "ideas" bonds our
heritage and equity with newly added
values. The resulting energy will drive
Panasonic to achieve global brand
positioning.
Panasonic delivers relevant and
innovative "ideas" that enrich
"customers' lives" throughout the world.
As we continue to create break-through
technologies and products that enrich
customers' lives and add value to
business, we will directly communicate
this message to all of our audiences.
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