True Service - Trade could not exist without service.

In this sense, service is one of the essential responsibilities of merchants

However, if a merchant were to give service to a customer reluctantly, because it was considered to be a duty, then nothing would be more tiring than service not only for the merchant but also for the customer who is conscious of the "reluctance".

Service should satisfy the customer as well as the person providing the service.

Such reciprocal satisfaction characterizes true service